Last Updated: January 2026

This Privacy Policy explains how Azazie, a trading name operated by ROHAN’S COVENANT LIMITED, collects, uses, stores, shares, and protects personal information when you visit or use our website, https://azazie.shop/, place an order, contact us, or otherwise interact with us.

We are committed to protecting your privacy and handling personal information responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully.

1. Who We Are

Trading Name: Azazie

Legal Company Name: ROHAN’S COVENANT LIMITED

Company Number: 16626811

Business Address:

Apartment 103
9 Solly Street
Sheffield
England
S1 4DF
United Kingdom

Website: https://azazie.shop/

Email: sales@azazie.shop

Telephone: +44 7447 235834

For the purposes of applicable data protection law, ROHAN’S COVENANT LIMITED trading as Azazie is the controller of the personal information covered by this Privacy Policy.

References to “Azazie,” “we,” “us,” and “our” in this Privacy Policy mean ROHAN’S COVENANT LIMITED trading as Azazie.

2. Personal Information We Collect

We may collect personal information directly from you, automatically when you use our website, or from third-party service providers.

The types of information we may collect include the following.

2.1 Identity and Contact Information

This may include:

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

  • Account information

  • Other information you provide when contacting us

2.2 Order and Transaction Information

This may include:

  • Products viewed or purchased

  • Product selections, sizes, colours, or variations

  • Order number

  • Order history

  • Order value

  • Delivery information

  • Return and refund information

  • Payment status

  • Customer service communications

2.3 Payment Information

Payments may be processed through third-party payment providers.

Depending on the payment method used, payment providers may process information such as:

  • Payment card details

  • Billing information

  • Payment account information

  • Transaction details

We generally do not store complete payment card details on our own systems where payments are processed through third-party payment providers.

2.4 Account Information

If you create an account, we may collect:

  • Account name

  • Email address

  • Login information

  • Account preferences

  • Saved addresses

  • Order history

2.5 Technical and Usage Information

When you visit our website, we may automatically collect information such as:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Approximate location

  • Website pages viewed

  • Products viewed

  • Time and date of visits

  • Referring website or source

  • Website interactions

  • Cookie identifiers

  • Other technical information relating to your use of the website

2.6 Communications

When you contact us, we may collect:

  • The contents of your messages

  • Email correspondence

  • Telephone information

  • Customer support requests

  • Information you provide in connection with an enquiry, complaint, return, refund, or order

2.7 Marketing Preferences

We may collect information about:

  • Whether you have agreed to receive marketing communications

  • Your communication preferences

  • Your subscription status

  • Your interaction with marketing communications, where permitted

3. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order.

  • When you create an account.

  • When you contact us.

  • When you subscribe to marketing communications.

  • When you submit a review or feedback.

  • When you participate in a promotion or offer.

  • Automatically through cookies and similar technologies.

  • From ecommerce, payment, delivery, analytics, marketing, and technology service providers.

  • From publicly available sources where permitted by law.

4. How We Use Your Personal Information

We may use your personal information to:

  • Process and fulfil orders.

  • Process payments.

  • Arrange delivery.

  • Provide order updates.

  • Provide customer support.

  • Respond to enquiries and complaints.

  • Manage returns, refunds, and cancellations.

  • Create and manage customer accounts.

  • Maintain and improve our website.

  • Personalise your website experience.

  • Analyse website use and performance.

  • Prevent fraud and unauthorised activity.

  • Protect our customers, business, website, and systems.

  • Maintain business and financial records.

  • Comply with legal and regulatory obligations.

  • Send marketing communications where permitted or where you have provided consent.

  • Enforce our Terms and Conditions.

  • Establish, exercise, or defend legal claims.

5. Our Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Contract

We may process personal information where necessary to:

  • Process your order.

  • Take steps at your request before entering into a contract.

  • Deliver products.

  • Process payments.

  • Provide customer support relating to your order.

  • Manage returns, refunds, and cancellations.

Legal Obligation

We may process information where necessary to comply with legal obligations, including obligations relating to:

  • Tax.

  • Accounting.

  • Consumer protection.

  • Fraud prevention.

  • Regulatory requirements.

Legitimate Interests

We may process information where necessary for our legitimate interests or those of a third party, provided that your rights and freedoms do not override those interests.

Examples may include:

  • Improving our products and services.

  • Maintaining website security.

  • Preventing fraud.

  • Managing and developing our business.

  • Understanding website use.

  • Responding to customer enquiries.

  • Protecting our legal rights.

Consent

We may rely on your consent where required, including for certain:

  • Marketing communications.

  • Non-essential cookies.

  • Optional website features.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Marketing Communications

We may send marketing communications by email or other electronic methods where permitted by applicable law.

You may opt out of marketing communications at any time by:

  • Using the unsubscribe link included in a marketing email.

  • Contacting us at sales@azazie.shop.

  • Updating your preferences where an account or preference centre is available.

Please note that you may continue to receive non-marketing communications relating to:

  • Orders.

  • Payments.

  • Deliveries.

  • Returns.

  • Refunds.

  • Account administration.

  • Important changes to our services or policies.

7. Cookies and Similar Technologies

We use cookies and similar technologies to help operate, secure, and improve our website.

Cookies may be used to:

  • Enable essential website functions.

  • Remember preferences.

  • Maintain shopping basket functionality.

  • Support checkout.

  • Analyse website traffic and performance.

  • Understand how visitors use the website.

  • Provide relevant advertising where permitted.

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage certain cookie preferences through our cookie consent tools or your browser settings.

For more information, please review our Cookie Policy.

8. How We Share Personal Information

We may share personal information with trusted third parties where necessary for legitimate business purposes or to provide our services.

These may include:

Ecommerce and Website Service Providers

We may use ecommerce and website service providers to operate our online store, process orders, manage customer information, and provide website functionality.

Payment Providers

Payment providers may process payments and help prevent fraudulent transactions.

Delivery and Logistics Providers

We may share information such as your name, telephone number, email address, and delivery address with delivery providers to fulfil and deliver your order.

Technology and Hosting Providers

We may use providers that support website hosting, security, communications, data storage, and technical operations.

Analytics and Marketing Providers

Where permitted and subject to applicable consent requirements, we may use analytics or marketing providers to understand website performance and measure marketing activity.

Professional Advisers

We may share information with accountants, lawyers, insurers, auditors, and other professional advisers where necessary.

Government Authorities and Regulators

We may disclose information where required by law or where necessary to comply with legal obligations, regulatory requirements, court orders, or lawful requests.

Business Transfers

If we are involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be transferred where permitted by law.

We do not sell personal information in the ordinary sense of selling customer data for money.

9. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

Depending on the circumstances, safeguards may include:

  • An adequacy regulation.

  • Approved contractual safeguards.

  • Other legally recognised transfer mechanisms.

10. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing products and services.

  • Managing orders and customer relationships.

  • Maintaining financial and business records.

  • Complying with legal obligations.

  • Resolving disputes.

  • Preventing fraud.

  • Enforcing agreements.

  • Establishing, exercising, or defending legal claims.

Retention periods may vary depending on:

  • The type of information.

  • The reason it was collected.

  • Legal and regulatory requirements.

  • Accounting and tax obligations.

  • The need to resolve disputes or protect legal rights.

When information is no longer required, we may delete it, anonymise it, or securely dispose of it.

11. How We Protect Personal Information

We use reasonable organisational, technical, and administrative measures designed to protect personal information from:

  • Unauthorised access.

  • Unauthorised use.

  • Loss.

  • Misuse.

  • Alteration.

  • Disclosure.

  • Destruction.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials and for notifying us promptly if you believe that your account has been accessed without authorisation.

12. Your Data Protection Rights

Depending on applicable law and the circumstances, you may have the right to:

Access

Request confirmation of whether we process your personal information and request access to that information.

Rectification

Request correction of inaccurate or incomplete personal information.

Erasure

Request deletion of your personal information in certain circumstances.

Restriction

Request that we restrict the processing of your personal information in certain circumstances.

Objection

Object to certain processing based on legitimate interests or the performance of a task carried out in the public interest.

You may also object to direct marketing at any time.

Data Portability

Request that certain personal information be provided to you or another organisation in a structured, commonly used, and machine-readable format where applicable.

Withdraw Consent

Where we rely on consent, you may withdraw your consent at any time.

Complain

You may complain to the UK data protection regulator if you believe that your personal information has been handled unlawfully.

These rights are not absolute and may be subject to legal conditions and exemptions.

13. How to Exercise Your Rights

To exercise a data protection right, please contact us at:

Email: sales@azazie.shop

Please include:

  • Your full name.

  • Email address.

  • Details of your request.

  • Any information reasonably necessary to help us identify the relevant information.

We may request additional information to verify your identity before processing certain requests.

We will respond within the timeframe required by applicable law.

14. Children’s Privacy

Our website is not intended to be used by children without appropriate supervision.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can review the matter.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policy of each third-party website before providing personal information.

16. Automated Decision-Making

We do not generally make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

We may use automated tools for purposes such as:

  • Fraud prevention.

  • Website personalisation.

  • Product recommendations.

  • Website analytics.

  • Security monitoring.

Where applicable law provides rights relating to automated decision-making, we will comply with those requirements.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices.

  • Changes in our products or services.

  • Changes in our website or technology.

  • Changes in applicable laws or regulatory requirements.

The latest version will be published on this page with the updated Last Updated date.

We encourage you to review this Privacy Policy periodically.

18. Contact Us

If you have questions about this Privacy Policy or how we process your personal information, please contact us:

Azazie
Trading name of ROHAN’S COVENANT LIMITED

Company Number: 16626811

Address:

Apartment 103
9 Solly Street
Sheffield
England
S1 4DF
United Kingdom

Website: https://azazie.shop/

Email: sales@azazie.shop

Telephone: +44 7447 235834

19. Data Protection Complaints

If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve your concern.

You may also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

You can find information about making a complaint through the ICO’s official website.

Nothing in this Privacy Policy limits any rights you may have under applicable data protection law.